In this podcast episode, Sam McKay is joined by Aron Clymer founder and CEO of Data Clymer. Data Clymer is a next-gen data and analytics consulting firm that empowers every client’s success by unlocking the value of data. The team implements modern cloud data solutions that drive positive results through data accessibility and actionable insights.
Aron Clymer has been in the data world for 25 years and has grown his consulting business for the past seven years. Aron’s mission is to empower clients to get the most out of their data through self-service analytics and actionable analytics. Aron shares a story about his time at Salesforce and how he was able to use data to increase the value of the product, optimize customer health, and marketing campaigns.
Aron believes that there is still a lot of low-hanging fruit in the data world and that modern tools have made it easier than ever to access and use data.
Listen to the Episode Here: Press Play Now!
What was mentioned:
- Kimball Book
- Activity Streamhttps://www.okera.com/product/integrations/snowflake/
- Sigma Computing
Here are the steps you need to follow to also get data-driven success.:
1. Develop a methodology to ensure that data is actionable.
In order to ensure that data is actionable, organizations should develop a methodology that involves working closely with stakeholders and users to determine what metrics are most important and how they can be measured. Upon identifying actionable metrics, organizations should focus on developing systems and processes that can effectively collect and track this information. These steps will enable organizations to ensure that their data is actionable and can be used to improve decision-making and operations.
2. Use data to optimize every aspect of what you do in the business.
In order to optimize every aspect of what you do in the business using data, you will need to first gather a comprehensive data set. This data set should include information on every aspect of the business, from product usage and customer health to marketing campaigns and sales data. Once this data is gathered, it is important to spend time with stakeholders and users to understand what metrics are most important and actionable. These metrics are identified, and you can begin to measure and track them, looking for areas of improvement. By constantly monitoring and optimizing your data, you will be able to improve every aspect of your business.
3. Balance the need for centralization and governance with the need to empower everyday users.
The third step is to centralize the data engineering and architecture piece of what you’re doing so that you can scale it and make it more accessible to everyone in the organization. This will help to create a culture change around data, which is what we’re always aiming for.
It’s important to remember that data governance is not a one-time event, but rather an ongoing process that needs to be revisited on a regular basis. As your data grows and changes, so too will your governance needs. Be sure to stay flexible and adaptable, and always keep the needs of your users in mind. Empowering everyday users is essential to creating a data-driven culture within your organization. But this doesn’t mean that you should sacrifice governance and control. Instead, find a balance that works for you and your team. With the right mix of centralization and empowerment, you can create a data culture that everyone can get behind.